How To Wrangle Market Share From Lazy Competitors
Culture shifts are accelerating - and causing faster upheavals in your target market's "buying mood." If you notice these shifting trends (while your competitors ignore them) you will be in the best position to win the extra business. Organizations that dominate an industry pay obsessive attention to the ongoing evolution of humanity (as well as how quickly technology either leads or follows).
The Take A Ways
| Grabbing Market Share is Easier Than You Think |
| The world's best economists are predicting 1-2% average organic growth during this sputtering recovery period. However, if you don't want to settle for "average" then Ross can teach you how to aggressively take share from competitors who are either lazy or stuck doing business the old way. Ross will also show you how you can monitor the rise and fall of your competitors - on a daily basis - so you'll know which of their weaknesses to attack. |
How to Keep the Culture From Destroying You
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| Culture shifts are never a surprise. But many organizations choose to ignore them. If you ignore how the culture reacts to changes in technology and buying habits, the public consciousness has the power to destroy you. "They" will gladly seek goods and services from your competitors. Ross will teach you how to spot new trends before it's too late. He will give you the tools to exploit a trend before your competition catches on. And, he will show you how great organizations innovate before they have to. |
| User-Generated Leadership is the Future |
| We've all heard that we should use "The Crowd" (crowd sourcing) to help us determine the next direction of focus as they pertain to our products and services. But which crowd? When & how do we use them? When is it a mistake to listen to the Internet Herd? Ross will help you navigate this treacherous (yet potentially profitable) terrain and cite inspiring case studies. You will be able to emulate these case studies for your own business growth. |
How to Behave Like Contrarian
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| While an economic recession debilitates some companies, it unleashes creativity in others. Some contrarians find wild success by defying tradition. Uber-savvy businesspeople know the "old school" ways are gone so they are quick to question conventional wisdom. You’ll hear inspiring ideas (and rationale) like, “Discounting is over. Quality dictates the new economy.” “Don’t follow predictions, follow the science.” “Social networks can’t just be our chat room. They has to be our knowledge base.” Ross will share specific strategies and show you how these outliers are destroying the usual paths to complacency and replacing them with new highways for profiteering. |
